Welcome! Here you will find helpful information for you as an ambassador.
This is where we gather all information relevant to you in your role as an ambassador. You can find guidelines, important updates, and read more about our exciting competitions, and much more.
On this page, we hope you will find answers to most of your questions and that it will guide you on how to get the most out of our collaboration.
What you get to experience as an ambassador with us
As an ambassador, you get to explore unique PR boxes from selected brands. You are part of a large food-loving community, where you can be inspired by both participating brands and many other ambassadors.
A warm welcome to our food-loving community!
About Smakbox
Smakbox is for everyone who loves food and surprises. Every other month, you will receive a box filled with new and exciting products to discover. For now, Smakbox is only available in Sweden - but who knows what the future may bring?
Our PR boxes, created together with partnering brands, are unique to each collaboration and often built around a specific theme or message that we hope you can help us share and inspire others with.
We match each PR box to your account and content focus. If a box is a good fit for you, you will receive an invitation from us via email.
When you receive boxes from us, we’d love for you to share your unboxing experience, impressions, and any dishes you cook using the products from the box!
Feel free to create beautiful setups and show your new favorites. Posts/reels/videos in feed are valued the most, followed by stories. When you share your favorites, please ensure the packaging is visible in the photo. We also prefer that you highlight one favorite at a time rather than several products together.
General guidelines to follow
To ensure our collaboration runs as smoothly and successfully as possible, we ask that you, as an ambassador, follow the guidelines below.
Alcohol in images
It is acceptable to share posts where wine or champagne glasses appear alongside the dishes or tips you create. However, alcohol must be presented in moderation. Therefore, we ask that you do not include bottles of alcoholic beverages in your images or encourage alcohol consumption in any way, as this would be in violation of the Alcohol Act.
Health claims
You are welcome to share posts with health claims about a product if the information comes from Smakbox (meaning both Smakbox and the brand confirm that these health claims are accurate).
Children in images
We advise against posting images where children’s faces are visible. If you choose to share photos of your children, please be aware that you are automatically giving consent for these images to be shared further.
Political opinions
We advise against expressing political opinions in posts related to Smakbox or the contents of the box.
Discriminatory content
Posts connected to Smakbox must comply with the Discrimination Act. This means they may not contain anything that conflicts with equal rights and opportunities regardless of gender, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation, or age.
Smakbox may repost/share your content
By agreeing to our guidelines, you grant Smakbox and participating brands the right to repost and share your content, provided that the creator/account is credited. These rights apply for two years from the date the post or video was originally published.
Guidelines regarding other collaborations
As an ambassador, we ask that you do not accept boxes from other brands that are competitors to Smakbox.
Posts about the PR boxes
When you create posts/reels/videos about the PR boxes you receive from us
- Start and label your posts/reels/videos with: “Ad for Smakbox and brand X.”