Welcome! Here you will find helpful information for you as an ambassador.
This is where we gather all information relevant to you in your role as an ambassador. You can find guidelines, important updates, and read more about our exciting competitions, and much more.
On this page, we hope you will find answers to most of your questions and that it will guide you on how to get the most out of our collaboration.
What you get to experience as an ambassador with us
As an ambassador, you get to explore unique PR-boxes from selected brands. You’re part of a large food-loving community, where you can be inspired by both participating brands and many other ambassadors.
A warm welcome to our food-loving community!
About Smakbox
Smakbox is for everyone who loves food and surprises. Every other month, you’ll receive a box filled with new and exciting products to discover. For now, Smakbox is only available in Sweden - but who knows what the future may bring?
When you receive boxes from us, we’d love for you to share your unboxing experience, impressions, and any dishes you cook using the products from the box!
Feel free to create beautiful setups and show your new favorites. Posts/reels/videos in feed are valued the most, followed by stories. When you share your favorites, please ensure the packaging is visible in the photo. We also prefer that you highlight one favorite at a time rather than several products together.
Posts about the PR-boxes
When you create posts/reels/videos about the PR-boxes you recieve from us
- Start and label your posts/reels/videos with: “Ad for Smakbox and brand X.”
General guidelines to follow
To ensure our collaboration runs as smoothly and successfully as possible, we ask that you, as an ambassador, follow the guidelines below.
Alcohol in images
It is acceptable to share posts where wine or champagne glasses appear alongside the dishes or tips you create. However, alcohol must be presented in moderation. Therefore, we ask that you do not include bottles of alcoholic beverages in your images or encourage alcohol consumption in any way, as this would be in violation of the Alcohol Act.
Health claims
You are welcome to share posts with health claims about a product if the information comes from Smakbox (meaning both Smakbox and the brand confirm that these health claims are accurate).
Children in images
We advise against posting images where children’s faces are visible. If you choose to share photos of your children, please be aware that you are automatically giving consent for these images to be shared further.
Political opinions
We advise against expressing political opinions in posts related to Smakbox or the contents of the box.
Discriminatory content
Posts connected to Smakbox must comply with the Discrimination Act. This means they may not contain anything that conflicts with equal rights and opportunities regardless of gender, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation, or age.
Smakbox may repost/share your content
By agreeing to our guidelines, you grant Smakbox and participating brands the right to repost and share your content, provided that the creator/account is credited. These rights apply for two years from the date the post or video was originally published.
Guidelines regarding other collaborations
As an ambassador, we ask that you do not accept boxes from other brands that are competitors to Smakbox.
Tax rules
As an ambassador with us, you receive products from various brands and food producers. These products may be considered income, but since the value of these products is less than 1,000 SEK per year from each company, no tax deductions are made, no employer contributions need to be paid, and no reporting to the tax authorities is required.
Sometimes gift cards and prizes are awarded by different brands and food producers. Any tax on prize amounts exceeding 0.03 of the price base amount (1,600 SEK in 2025) must be paid by the winner if you have won a cash prize for a performance.
Prizes are tax-free if they consist of items, gift cards (that cannot be exchanged for cash), trips, or similar, with a value of up to 1,600 SEK (in 2025).
When you receive PR-boxes from us, we’d love for you to show the products and share how you enjoy them in your cooking or daily life.
Your engagement is valued, and the more posts and stories you share, the greater your chances of receiving extra boxes.
The more engagement you show, the more we try to give back to you!
When you sign up for any of our PR-boxes, you commit to creating at least one post/reel or TikTok video in feed.
If you also create multiple posts and stories, it’s highly appreciated and greatly increases your chances of receiving more PR-boxes from us!
In summary, we expect you to be active and engaged, sharing the products you receive in your channels. The more you share, the more we try to give back to you. We monitor all shared content and periodically evaluate overall activity.
PR-boxes
Our PR boxes, created together with partnering brands, are unique to each collaboration and often built around a specific theme or message that we hope you can help us share and inspire others with.
We match each PR box to your account and content focus. If a box is a good fit for you, you’ll receive an invitation from us via email.
When you receive a PR-box, we’d like you to share your unboxing experience and create at least one post based on the theme or message of that specific box.
This could include sharing recipes you create with the products, your tastiest inspiration, or different ways to use the products.
Each PR-box is unique, and by choosing to receive one, you commit to making at least one post about the products in the box. We value your engagement — the more you share, the higher your chances of receiving more PR-boxes from us.
When sharing, we ask that you show the packaging in your photos and follow the box’s theme or message.